Halloween is a time for chills and thrills, but there’s nothing scarier than a brand that unintentionally frightens away potential clients. If you’re noticing ghosted leads or a drop in engagement, it could be due to a few brand or website horrors lurking in the shadows. Let’s take a look at some common “brand frights” that might be haunting your business and how to bring your brand back to life!
1. Ghostly Navigation
A confusing website layout is like leading your visitors into a maze with no way out. If your navigation isn't intuitive, potential clients may find themselves lost or frustrated, resulting in a quick exit from your site. Clear, simple navigation is key to keeping visitors engaged and guiding them to the information they need. Remember, a well-structured website is a happy website!
How to fix it: Create a logical, easy-to-follow menu and keep important links accessible. A simple site map can do wonders to help users find what they need without feeling like they're trapped in a haunted house. Also, a perfectly designed Home Page does wonders, as it is your first impression - use my Free Guide on how to design a killer home page.
2. Cursed Messaging
Your brand messaging is what communicates your offer, values, and personality to your audience. If your message is unclear or too vague, it’s easy for visitors to get lost, leaving them uncertain about what your brand stands for or what you’re offering. Unclear messaging is like a ghost story with no plot—people just tune out.
How to fix it: Craft clear, compelling messaging that resonates with your target audience. Know your value proposition, and make sure it’s visible. Avoid industry slang and keep it conversational to build trust and connection with your readers.
3. Haunted Design
Is your website design a relic from the past? Outdated visuals can create the impression that your brand isn’t keeping up with the times, which can be a major turn-off for modern clients. Just like trends in fashion or technology, design evolves, and so should your website. A haunted design can give your brand a lifeless, uninviting feel.
How to fix it: Consider a design refresh that reflects your brand’s current style and aligns with your target market’s aesthetic preferences. Whether it’s a full redesign or updating a few key elements, a fresh look can breathe new life into your brand.
Ready to exorcise these Website horrors and bring your brand back to life?
If these brand horrors feel all too familiar, don’t worry - you don’t have to face them alone. In my 90-minute Brand Strategy session, we work together to identify and banish these issues, helping you create a brand that attracts and retains clients instead of scaring them away.
Find out more about this session today and let’s turn your brand from spooky to spook-tacular!